RATP Group

Translating RATP Group’s ambitions and actions on environmental commitments through an eco-designed website with a bold and distinctive look.
Art Direction — eco-design
2024
In an eco-designed website, every detail matters to keep the page light. No heavy fonts (system fonts preferred), minimal images—small and always optimized in AVIF or WebP to reduce weight—vector-based icons and graphics, little to no JS animations, no carousels, etc.

But with a bit of creativity, this minimalism fades away, making room for a rich and engaging visual experience.
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