Niji branding

Motion at the core. This identity thrives on movement—human-driven, product-generated, and AI-crafted. Every visual, from dynamic imagery to animated patterns, is designed with intelligence and energy. A bold, vibrant, and almost monochrome palette amplifies its impact, while the N27 typeface adds a modern, tech-forward edge. A vision where design, technology, and creativity are always in motion.

And by the way, I also designed Niji’s logo.
Creative Direction — Branding
2024
AI-powered creativity in motion. With a secret recipe, we’ve crafted every visual and animated pattern using artificial intelligence—pushing the boundaries of design. Always dynamic, always evolving, each piece is infused with our signature energy and brought to life through our seven bold identity colors.
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